Founded by Chris Hunte, an entrepreneur and dealmaker working at the intersection of sport, music, and global culture. Over 15 years, he has partnered with leading athletes, artists, and creators across the UK, US, and East Asia, working with 30+ global brands including Google, Unilever, and L’Oréal. His background spans music, sport, and consumer products, with deals generating nine figures in earned media value and international revenue.